Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
204. "AI and Business Searches (AEO)”- Part 1 with Jimi Gibson
Dawn Kennedy talks with Jimmy Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimmy emphasizes the necessity for founders and business owners to develop personal brands to maintain visibility and engagement in an AI-driven market. The conversation also covers the impact of AI on customer interactions, the importance of adding human elements to digital content, and actionable steps businesses can take to adapt.
Who is Jimmy Gibson, and whom does he serve? (00:45)
The Evolution of Internet Marketing (01:37)
Why personal branding is essential for founders and business owners. (4:34)
AI's Impact on Content Creation and SEO (06:18)
The Role of Personal Stories in Business (14:03)
What the future of AI looks like for business and marketing. (19:03)
Practical steps business owners can take to stay relevant in an AI-driven world. (33:42)
Conclusion and Next Steps (39:54)
Jimmy Gibson’s Information:
LinkedIn:https://www.linkedin.com/in/jimi-gibson/
Website: https://thriveagency.com/about/
Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107
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