Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
201. “Data Driven Decisions” with Scott Desgrosseilliers
Dawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions. Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, understanding conversion metrics, and setting realistic goals and ranges for campaigns. Scott also talks about the impact of seasonal trends like Black Friday, the effect of AI on marketing strategies, and the importance of focusing on one marketing channel before diversifying.
In this episode….
Who is Scott Desgrosseilliers, and whom does he serve? (00:56)
Challenges of Data Collection (01:19)
Automating Data Collection (01:54)
Interpreting Data for Decision Making (02:56)
Understanding Marketing Metrics (03:16)
Conversion Lag and Its Impact (06:58)
How AI is influencing modern marketing campaigns. (12:44)
Setting Goals and Making Data-Driven Decisions (16:55)
Diagnosing Marketing Issues (18:12)
Setting Realistic Ranges for Ad Spend (19:04)
Quarter Four Consumer Trends (21:00)
Abandoned Cart Strategies (23:42)
Multi-Platform Marketing Touchpoints (25:27)
Long-Term Marketing Strategies (29:41)
Leveraging Black Friday Data (31:49)
Conclusion and Resources (34:14)
Scott Desgrosseilliers’ Information:
LinkedIn: https://www.linkedin.com/in/scottd71/
Website:
https://www.wickedreports.com/our-story
Thanks for listening. If you liked what you heard and want more, please visit and subscribe:
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Follow us in Tiktok: https://tiktok.com/dawnkkennedy
For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
Order Dawn’s book, The Profit Accelerator for Small Business ...