199. “Fractional Communications Officer” with Joshua Altman Artwork

Business Mastery Podcast

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Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Business Mastery Podcast

199. “Fractional Communications Officer” with Joshua Altman

November 19, 2025 • Dawn Kennedy • Season 1 • Episode 199

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Dawn Kennedy talks with Joshua Altman, a fractional Chief Communications Officer. Joshua shares insights on efficiently repurposing short-form and long-form content, the importance of viewing your business as a product, and the role of integrated communication strategies. The discussion touches on overcoming the fear of content being perceived as stale and how to utilize evergreen content effectively. Joshua also points out the misconception that all followers see every post, stressing the importance of understanding platform algorithms and the value of engaging email newsletters. The episode wraps up with practical advice on integrating content marketing with overall business strategy and the benefits of seeking external help for content management.

In this episode…..

Who is Joshua Altman, and whom does she serve? (01:00)

Understanding Content Marketing and Repurposing (02:06)

The Importance of Audience Consideration(05:13)

Creating Consistent and Valuable Content (10:13)

Evergreen Content and Repurposing Strategies(14:57)

Understanding Content Perception(18:42)

Recycling Content: Lessons from TV Shows (19:14)

Social Media Content Strategies (20:39)

Maximizing Content Calendars (23:04)

The Role of External Help in Content Management (23:50)

Integrating Content with Business Strategy (24:34)