196. “Why Do You Want To Scale?” with Joe Patneaude Artwork

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Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Business Mastery Podcast

196. “Why Do You Want To Scale?” with Joe Patneaude

October 29, 2025 • Dawn Kennedy • Season 1 • Episode 196

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Dawn Kennedy talks with Joe Patneaude, an executive coach and consultant, to discuss the concept of business scaling. They explore the motivations behind why business owners feel the need to scale, the importance of aligning scaling efforts with personal and business values, and the potential pitfalls that come from external pressures to grow. Joe shares insights from his 25 years in financial services and his consulting experience to help business owners understand their reasons for scaling, how to assess their business needs, and strategies for sustainable growth. The discussion also covers the impact of personal branding, the significance of having an exit plan, and finding the right buyers for your business

In this episode…

Who is Joe Patneaude, and whom does he serve? (00:55)

Defining Scaling and Its Importance (01:27)

Real-World Experiences and Challenges in Scaling (02:17)

The Motivation Behind Scaling (03:09)

Unique challenges of scaling a service-based business. (3:52)

Personal Branding and Business Valuation (13:16)

Exit Planning and Business Legacy (16:50)

Balancing Growth and Personal Satisfaction (19:45)

The STAR Scalability Method (22:09)

Addressing Burnout and Frustration (24:45)

32:37 Conclusion and Contact Information