192. “Strategies Your Competition Isn't Using” with Michael Barbarita Artwork

Business Mastery Podcast

Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.

The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.

Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

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Business Mastery Podcast

192. “Strategies Your Competition Isn't Using” with Michael Barbarita

October 01, 2025 • Dawn Kennedy • Season 1 • Episode 192

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Dawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers compelling offers, managing cash flow problems, and building a sustainable business through continuous differentiation and risk management.

Who is Michael Barbarita, and whom does he serve? (00:51)

The Role of a Fractional CFO (03:17)

Cash Flow Strategies for Small Businesses (03:53)

Differentiation in Business: The Ski Town USA Story (05:21)

How to implement risk reversal and bundling strategies. (8:28)

Mindset Shifts for Business Growth (12:38)

Finding Gaps in Your Industry (18:19)

The five components of a compelling offer. (21:19)

Scarcity and Urgency: Creating Immediate Demand (21:35)

Risk Reversal: Building Trust with Your Customers (22:48)

Adding Value: Enhancing Your Product or Service (22:53)

Packaging and Bundling: Maximizing Perceived Value (24:32)