187. “Amazon FBA vs Other E-Commerce” with Dennis Balonze Artwork

Business Mastery Podcast

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Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Business Mastery Podcast

187. “Amazon FBA vs Other E-Commerce” with Dennis Balonze

August 27, 2025 • Dawn Kennedy • Season 1 • Episode 187

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Dawn Kennedy talks with Dennis Balonze, a small business owner who successfully transitioned to e-commerce. Dennis began his journey in 2001 with a barbershop in New Jersey and later launched an Amazon store in 2010. He shares insights into his innovative approach, creating products designed for barbershops and leveraging Amazon's Fulfillment by Amazon (FBA) for distribution. Dawn and Dennis explain the logistics, fees, and various models like FBA and FBM (Fulfilled by Merchant), and talk about the challenges and benefits of selling on Amazon.

Who is Chris Deferiot, and whom does he serve? (01:02)

Innovative Solutions in the Barber Industry (02:38)

Leveraging Amazon to scale and grow beyond brick-and-mortar. (4:47)

Understanding the differences between Amazon’s fulfillment models: FBA vs. FBM. (9:48)

The Importance of Amazon Prime for Sellers (14:06)

Selling Alcohol on Amazon (16:36)

How Amazon’s payment mechanisms and seller fees affect cash flow. (17:18)

Risks and Considerations for Amazon Sellers (20:13)

Automating Your Amazon Business (20:48)

Adapting to Amazon's Changes (22:41)

Advertising and Marketing on Amazon (25:36)

A Successful White Labeling Story (28:45)