185. “Be Water” with Todd Schuchart Artwork

Business Mastery Podcast

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The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.

Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Business Mastery Podcast

185. “Be Water” with Todd Schuchart

August 13, 2025 • Dawn Kennedy • Season 1 • Episode 185

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Dawn Kennedy talks with Todd Schuchart, founder of Razor Ridge Leads. Todd specializes in life insurance marketing. Todd stresses the need for marketers and entrepreneurs to 'be water,' meaning to stay fluid and adaptable in their approach. Dawn and Todd discuss the significance of testing and optimizing marketing efforts, understanding your audience, and not being afraid to pivot when necessary. This engaging and informative discussion is packed with actionable advice for entrepreneurs looking to refine their marketing tactics and grow their businesses.

Who is Todd Schuchart, and whom does he serve? (00:38)

The Philosophy of Being Water in Marketing (01:02 )

The Importance of Listening to Your Audience (02:25)

Testing and Optimizing Your Marketing Strategy (05:58)

Strategies for scaling your marketing efforts effectively. (12:19)

Gathering Valuable Customer Feedback (18:57 )

The Cost of Acquisition and Marketing Budget (23:28)

Lessons from the rise and fall of major players in the industry. (26:22)

The Uncomfortable Truth of Entrepreneurship (26:47)

Balancing Innovation and Budget (27:24)

Facing Reality and Avoiding Deflection (28:35)

Why strong sales skills are still non-negotiable. (29:20)