Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
166. “Rethink Automation” with Isaiah Grant
Dawn talks with Isaiah Grant, a visionary entrepreneur and the founder of Kingdom Impact, a digital consultancy that has helped hundreds of service-based businesses scale to six- and seven-figure turnovers. Dawn and Isaiah talk about maximizing efficiency and putting some systems in your business.
In this episode…
Who is Isaiah Grant and whom does he serve? (00:48)
You mentioned an 80/20 split between automation and manual tasks. Can you elaborate on what that looks like and how it works?(01:32)
Is it possible to streamline systems over time, even if they’ve been pieced together, or does that require starting from scratch? How can businesses manage that without feeling overwhelmed?(04:54)
Brick-and-mortar businesses can boost customer loyalty, predictability, and average order value by using targeted marketing, value-driven newsletters, and automation tools. (7:51)
“It's ten times easier to use someone who's already spent money to spend it again than it is to acquire customers.” (10:39)
How can automation deliver exceptional customer service while meeting the expectation for personal interaction? (11:42)
Automating unsubscribe emails to inactive subscribers improves open rates and maintains a positive brand reputation. (21:10)
Using sequences for onboarding, promotions, retention, unsubscribes, and referrals, businesses can create a streamlined marketing engine that fosters customer loyalty, boosts repeat business, and encourages valuable referrals. (23:51)
How difficult is this to set up a three email? So where would number one you start one and then number two, how much time should we maybe set aside or should we make this something that we do over a quarter? How would you suggest implementing this? (25:59)
What are the key areas in operations and financials that businesses should focus on automating, in addition to marketing and sales? (31:21)
Isaiah Grant’s Information.
Website: https://kingdomimpact.co/
LinkedIn: https://www.linkedin.com/in/isaiah-grant/
Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur
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