155. “Repurposing Content” with Annette Mashi

Dawn talks with Annette Mashi.  An enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. She increased their visibility to cut through the noise and position them as experts and thought leaders by writing website copy, emails, and sales sequences to attract and convert their dream clients. Dawn and Annette talk about we're going to be talking about repurposing content.

In this episode…

Who is Annette Mashi and whom does she serve? (1:07).
What kind of content, and in what format can you repurpose? (1:35)
Does repurposing consistent content work better for businesses than following trends that might not align with their brand? (3:55)
What's the process of repurposing content, and are there easy or accessible ways to take clips from podcasts or videos to create multiple posts, emails, or blogs without it being too intimidating? (4:57)
Can content like announcements or sales updates, which aren't meant to educate, also be repurposed effectively across platforms?(8:35)
Can businesses create content in advance and reuse it over time, like posting something on LinkedIn months later, or is content more time-sensitive?(10:06)
Could you explain the concept of content pillars and what businesses should aim to build with them?(17:07)
When creating content pillars, is there a right balance between educational content and other types? (19:46)
Consistent branding and messaging are crucial for building trust in longer sales cycles, as potential clients need time to connect before purchasing.(25:51)

Annette Mashi’s Information.

Website: https://www.writewizards.com/

Instagram: https://www.instagram.com/writewizards/

LinkedIn: https://www.linkedin.com/in/annettemashi/

FB: https://www.facebook.com/WriteWizards/

How to Reuse Content: A Smart Strategy for You to Save Time