153. "The Joy of Closing" with Bob King

Dawn talks with Bob King. An author, closing coach, filmmaker, and sales superstar. Bob consults with sales teams and sales professionals of all types—from retail to in-home sales to business-to-business—bringing One-Call Magic to pitches, curing slumps, boosting team performance, and turning total strangers into happy customers, often at the very first meeting. Dawn and Bob talk about sales. How your team, your staff, your employees, and yourself all contribute to sales.

In this episode…

Who is Bob King and whom does he serve? (1:05).

Thoughts on closing as the final exchange of value and transitioning to customer retention afterward? (1:57)

How would you approach assigning sales roles to everyday employees, like a coffee shop barista?(4:49)

What strategies do you use to guide a customer from awareness to choosing you as their final option and closing the sale? (5:59)

If you don't close, you could actually lose the sale even though you did a better job or have a superior product or service,(9:16)

With all the sales techniques you've studied, is there a point where skipping steps in the process hinders closing the sale?(11:13)

When building a sales team, how crucial is it for them to have the same skills and customer-focused mindset to maintain and protect your brand?(14:09)

The act of closing, the reason that you can train people to do this is because the act of it is very fulfilling. (18:55)

When training someone in closing, what signs indicate they might not be successful in the role? (22:40)

Bob King’s Information.

Website: https://www.joyofclosing.com/about-1
Instagram: https://www.instagram.com/p/C_pQzlyOqo2/

Youtube: https://www.youtube.com/@JoyofClosing

LinkedIn: https://www.linkedin.com/in/bob-king-7a37951/

TikTok: https://www.tiktok.com/@joyfulcloser?is_from_webapp=1&sender_device=pc

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