151. “Stand Out and Make Your Marketing Count” with Chantal Cornelius

Dawn talks with Chantal Cornelius, a Marketing Consultant with over 20 years of experience in marketing and running a small business. She brings together a team of talented marketing specialists, copywriters, graphic designers, website techies, and much more, to provide a bespoke solution for each client. Dawn and Chantal Cornelius talk about standing out by being top of mind, and ensuring your marketing is purposeful and impactful.

In this episode…

Who is  Chantal Cornelius, and whom does he serve? (1:11).

How do people have longevity in the marketplace with all of these changes and evolutions? (1:51)

Before we dive into standout strategies, isn't it true that being a standout doesn't mean changing who you are, but rather knowing what you're good at? (4:30)

What are these stand-out strategies and who are they good for? (8:56)

Do businesses evolve through different strategies as they mature, or do they stay rooted in the founder's vision and how they want to serve, ultimately becoming known for something specific over time? (12:32)

As the seller, is there something that we can look at so we can examine ourselves and say, where are we as the seller? (20:32)

From a seller's perspective, if we identify as a "connection company" and use specific language, do buyers intuitively feel drawn to those words, even if they've never encountered these strategies before?(22:42)

TAKE THE TEST- FIND OUT YOUR STANDOUT STRATEGY :

https://appletreeuk.com/Take-the-Test/

Chantal Corneliu’s Information.

Website: https://appletreeuk.com/about-us/

Facebook: https://www.facebook.com/AppletreeMarketing

LinkedIn: https://www.linkedin.com/in/chantalcornelius/

Youtube: https://www.youtube.com/user/ChantalCornelius