Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
147. "Custom Conversations with Catharine O'Leary"
Dawn talks with Catharine O'Leary. Catharine O'Leary helps entrepreneurs and businesses create a cutting-edge client attraction system that ensures only the crème-de-la crème of clients make it through their doors. Dawn and Catharine talk about these custom conversations and leveling them up so that you can increase not just your business but also your authentic relationship with your customers.
In this episode…
Who is Catharine O'Leary and whom does she serve? (1:15).
Why is it easier and more cost-effective to retain existing customers than to constantly find new ones? (2:21)
Importance of lifetime value and why it's crucial for businesses to focus on it, even if it feels uncomfortable for some entrepreneurs? (3:33)
The value of having custom conversations with clients and how addressing specific needs, even as a one-off, can benefit a business (6:21)
Why is it important to ask clients what they've tried before, and why do we often overlook this question? (8:11)
Why is it often difficult to refer clients to competitors who offer similar services, even when you can't meet their needs yourself? (11:12)
Why is collaborating with others in your industry valuable for problem-solving and innovation?(14:48)
What additional questions should we be asking, besides what have you tried before and how long has this been going on, to suggest the right solution?? (16:40)
What should we do if we consistently get the same answers from customers when asking certain questions? Should we change the questions? (19:10)
The second and third-order effects of investing the time to get these questions answered, and investing the time to understand why they're important to people. (21:38)
How can we avoid taking customer feedback personally and stay focused on the business aspects, especially when the information surprises us? (23:26)
Catharine O'Leary’s Information.
Website: https://catharineoleary.com/
Instagram: https://www.instagram.com/catharineoleary/
LinkedIn: https://ca.linkedin.com/in/thequizqueen
Click here for your Quiz : https://quizformybiz.com/
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