146. "You Don't Know What You Don't Know" with Vena Sterling

Dawn talks with Vena Sterling. Vena is an attorney, business broker, and founder of Sterling Scale Solutions, a powerhouse consulting firm dedicated to empowering women entrepreneurs Dawn brought Vena to talk about her journey, her pivots, and how we should frame “you don't know what you don't know”.

In this episode…

Who is Vena Sterling and whom does she serve? (55.38).
How can the phrase "you don't know what you don't know" offer us grace beyond just making us feel better at the "oops" stage? (2:12)
How do you help clients pivot from a shocking realization to taking necessary actions despite resistance?? (3:05)

Why do A-players prefer to work for visionaries like Steve Jobs at Apple rather than just any job? Is it about the mission? (5:24)

Have you worked with entrepreneurs who, after chasing top-line numbers, realized they don't want to be visionaries or step into the CEO role? (8:06)

If you get into doing too much, you actually can lose sight of where the boats are being rode to. (9:40)

Importance of having that transferable knowledge, what needs to be on paper?(12:21)

How often do entrepreneurs reflect on their vision within the last 6-12 months, and how does losing sight of team, customers, culture, and structure affect them by the time they come to work with you? (17:25)

How much of business success is truly intuitive, given that running a small business isn't taught in corporate class or business school? Do you think businesses that start by feeling their way along eventually get stuck? (20:11)

Vena Sterling’s Information.

Facebook - https://www.facebook.com/venasterlingesq/

Instagram- https://www.instagram.com/venasterlingesq/

LinkedIn-https://www.linkedin.com/in/venasterlingesq/