Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
104. "Public Relations: Practical Applications for Your Business" with Chrissy Bernal
Dawn talks with Chrissy Bernal, the strategic genius behind "Be a Better Brand". She uses proven storytelling/Marketing Frameworks and strategic PR to help brands grow with Intention and less stress. Dawn and Chrissy talk about PR and actual practical applications for PR in your business.
In this episode…
Who is Chrissy and whom does she serve? (01:00).
What is third-party authority and why it's important (1:38)
How do we start to cultivate and develop the publicity and the community things that we need in order to get that third-party authority(3:36)
For multi passion, entrepreneurs people who have started multiple businesses, or people who have evolved in business and their brand has evolved maybe they've launched something different this year that they didn't have three years ago, How do we make sure that our message is exactly what it needs to be when we do have kind of all this stuff in the background that maybe we want to talk about? (5:29)
How do we find the time to go out there and cultivate PR and what are your thoughts on people paying to place articles? (7:25)
As a smaller business owner and as a publicist, what are your thoughts on this for maybe some great products that do need exposure where they would be able to get an evaluation, do they take any product or do they have at least two in the evaluation and then put forward the ones that they truly like and would use themselves? (13:05)
What are your thoughts on influencer marketing or publicity (16:20)
How can an average company that doesn't have a publicist or someone with a publicity background, where would we find time for that PR? Is this something that you know you can do for an hour a month? an hour a week? Let's say we've clarified our message, what's next and how long would we need to wait to take action (18:56)
Maybe that's why people would rather invest in ad spend or invest in other traditional marketing where there are metrics.. (24:59)
Ads and PR are both part of the puzzle it's really not a either-or situation it's you should be doing both..(27:38)
Chrissy Bernal’s Information.
Instargam: https://www.instagram.com/chrissybernal/
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