Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
88. "Why You Need Video Marketing and YouTube" with Elin Barton
Dawn talks with Elin Barton, author, entrepreneur coach, and CEO and founder of White Knight Productions. She has been where some of you might be right now. You are working hard trying to grow your business, or just keep it alive. Dawn and Elin talk about something all of us need, video marketing.
In this episode…
Who is Elin and whom does she serve? (0:58).
What is the difference between video marketing and digital marketing? (1:46).
On what platforms are most companies putting their video marketing right now? (2:37).
What about length of content? How long should your videos be? (3:50).
What content type is appropriate for something bigger than just snack sized or snippet videos? (6:12).
What process, or strategy, generally, does Elin recommend for her clients in deciding what content to produce? (9:00).
Produce your content off-platform in case you get cloned or hacked and lose access. (12:34).
What to think about when considering starting a You Tube channel? (16:13).
As the second largest search engine, is You Tube too crowded already? (19:09).
Since Google, the largest search engine, owns You Tube, if your SEO is right, Google may do a lot more than just show your You Tube videos as search results. (20:27).
Artificial Intelligence is certainly growing and becoming more prominent in everything we do online, what effect does Elin think AI platforms may have on video marketing? (22:46).
Elin’s Information.
Website- https://elinbarton.com/
White Knight Productions Website- https://www.whiteknightpro.com/
White Knight Productions Blog- https://www.whiteknightpro.com/blog/
Podcast- https://www.whiteknightpro.com/amplify/
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