72. "Generating Referrals Without Asking" with Stacey Brown Randall

Dawn talks with Stacey Brown Randall, a referral and repeat business expert, about her system of generating natural business referrals.    

In this episode…

Who is Stacey and whom does she serve? (1:01).  

The school of thought concerning getting referrals is universal. Stacey wanted a different way to do it, one that wasn’t boilerplate, so she studied the science of referrals and developed a system that is very different from the usual. (4:48).

It comes down to understanding the types of relationships you have in your business. (7:30). 

What science do we need to be thinking through when it comes to referrals? (9:11).   

Stacey’s system turns the referral paradigm on its head. (14:56). 

Here’s how it all plays out when you ask someone to refer friends to you. (17:02).

The language is the secret sauce to planting referral seeds. (20:21).  

Who you should be nurturing. (22:42).

Most people who teach referrals talk about the two-legged stool of prospecting and marketing. Stacey teaches the three-legged stool approach. (24:01). 

What if your first introduction to Stacey is through her book, “Generating Business Referrals Without Asking.” (26:16). 

Stacey’s book can be found anywhere that books are sold. 

Stacey’s Website: http://www.staceybrownrandall.com

Amazon Link to Stacey’s Book- Amazon.com: Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion eBook : Randall, Stacey Brown: Kindle Store