The Profit Accelerator Podcast
Everything affects your profit. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
The Profit Accelerator Podcast
66. "Positioning Your Business for Success" with Kim Kiel
Dawn talks with Kim Kiel, a direct response strategist, copy coach and writer, for online and brick and mortar businesses. Dawn and Kim discuss all things messaging.
In this episode…
Who is Kim and whom does she serve? (1:24).
How important is messaging to small businesses and how important is it that they have their own messaging? (2:17).
What does it mean to position your business in the marketplace? (3:38).
In positioning, do you want your clients to find you, or do you want to find your clients? (5:19).
What are the key things for a business to put out there in their messaging? (6:57).
What are the things we need to drive home for our customers to really understand who they are doing business with? (10:24).
Communicating your company’s values to your customers. (12:28).
Communicating what you hate, and why you should do it? (13:40).
What things do people like, generally, that we should consider including in messaging? (14:31).
How do we carry authenticity and message consistency in our website? (16:57).
Professionalism is important, but it doesn’t mean you have to be stuffy. (19:17).
One on one on engagement with your website. (21:21).
How to keep your messaging fresh. (22:07).
Growing your email list. (24:38).
Is their anything else that needs to be considered for getting your business in front of potential clients that is relational? (25:31).
You shouldn’t try to fit into someone else’s box. (28:24).
Resource links:
Kim’s Website- www.kimkiel.com
LinkedIn and Instagram- kimkielcopy
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books