Dawn talks with Jess Sato. Jess is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. Dawn and Jess talk about your impact in your business.
In this episode…
Who is Jess Sato and whom does she serve? (00:55).
Why should businesses be concerned about aligning their strategies with a larger social purpose mission, especially if they're primarily focused on serving their local community and may not fully understand the concept beyond basic sponsorships? (1:46)
How can businesses shift towards broader social missions to attract more consumer support, and what factors should they consider during this transition? (4:41)
How can businesses ensure authenticity and stay aligned with their mission while identifying their core purpose, especially if they're not initially aware of it? (9:42).
Businesses can recognize that even small local actions can have a substantial impact, independent of engaging in large-scale initiatives or grand gestures. (13:52)
As a business owner benefiting from the community, there's a duty to give back and contribute to circulating goodness beyond personal impacts. (16:32)
There's been a big shift in consumer values towards experiences over products and considering broader impacts, emphasizing the need for businesses to align with social causes even if it hasn't been a priority before.” (19:39)
How can individuals balance their personal values with their business's involvement in social causes, especially if they prefer to keep certain aspects separate? (22:19)
Jess Sato’s Information.
Website: http://www.jessicasato.com/
Linkedin: http://www.linkedin.com/in/jess-sato
IG: http://www.instagram.com/jessicasatocoach
FB: https://www.facebook.com/JessicaSatoConsulting/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books