102. "Market Research" with Leticia Francis

Dawn talks with Leticia Francis, the  Market Research Strategist for female coaches and consultants who are ready to take their business to the next level and make some serious bank. Dawn and  Leticia talk about market research and how we can do it to benefit our business.

In this episode…

Who is Leticia and whom does she serve? (00:56).   

What information should we be doing and how should we be getting it (1:53)

What information would I want to consider from my records or my past posts or whatever to kind of figure out if I've evolved past that what's important to consider today(5:34)

What do you recommend as far as going back and revisiting market research not just because you're maybe launching something new but because maybe you can serve in a different way? (7:55)

What are we talking about continuous ongoing process? (10:28)

When we should be looking at what our competitors are doing and maybe not doing because maybe the way that they're delivering something or the way that they're presenting something is actually not going to be something that would be a good fit for us? (13:10)

What do I do with all the information I gathered? How do I not get overwhelmed if this is a daily or a weekly thing I kind of figure sitting here listening I'm gonna find a lot of things that I would need to do. (16:23)

For somebody who hasn't even researched their competitors or anything in a couple of years where would we start? (20:16)

If you let the data lead you then there's less room for error (24:15)

Leticia Francis’s Information.

Website: insightfulmarketresearchsolutions.com

YouTube: https://www.youtube.com/@marketresearchmastery

Instagram: https://www.instagram.com/marketresearchsolutions/

Facebook: https://www.facebook.com/leticia.r.francis

LinkedIn: https://www.li