Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
99. "Unveiling Powerful Follow-Up Strategies" with Wanda Allen
Dawn talks with Wanda Allen, an International speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. Dawn and Wanda talk about follow-up.
In this episode…
Who is Wanda and whom does she serve? (0:44).
Can we talk about the resistance to follow-up that you see before we convert people doing it (1:23)
People who feel that they should be closing on the first time so in other words they think well if they really need it or they really want it. It would have just already been a done deal and so they actually maybe take them off the list what are your thoughts around that mindset? (3:59)
How would you know how long your buy cycle is or your sales cycle in your industry? How could you find that out? (6:41)
How do we follow up? What do we have to do and how can we be in deep service and make these follow-ups valuable to the buyer? (9:03)
What are the likelihoods that you can get on the phone with somebody you'll have a conversation with instead of sending them 100 million calendar invites? (12:19)
How effective do you think those scripts are in writing out and training yourself or having cards or bullet points or something to give yourself a direction to at least start the conversation? (13:20)
How people should keep a solid leads list (15:41)
You're keeping notes and you're starting to see five touches 8 touches 12 touches and you're still not getting a response, what do you do then? (16:50)
There's also been marketing research done that shows it takes nine times to have automatic recall for name recognition (20:51)
Wanda’s Information.
website: https://followupsalesstrategies.com/
FB: https://www.facebook.com/FollowUpSalesStrategies
IG: https://www.instagram.com/followupsalesstrategies/
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