94. "Thrive in Tough Times: Harnessing a Strong Money Mindset and Effective Strategies" with Susanne Mariga

Dawn talks with Susanne Mariga, CPA & Fractional CFO specializing in high net worth tax strategies for 7 and 8-figure entrepreneurs. She is also the Author of Profit First For Minority Business Enterprises and host of the Profit Talk Podcast.
Dawn and Susanne talk about money mindset, money strategies, recession, and how we can put these things in place to make sure that we're thriving in what might feel like some tough economic times.

In this episode…

Who is Susanne and whom does she serve? (0:58).   
Everything that you're seeing right now in this economy especially smaller businesses, how are we supposed to think about what's going on and should we be worried? (1:47).
Let’s talk about Profit first model? (5:07).
How do we change the perspective that really your expenses should be covered and you should be thinking about paying them last? (9:28) 
Let's talk about evaluating that return on investment (11:28).
As an accountant, where would you advise people to invest in the business itself so that they are going to see an actual return to that bottom line? (14:26)
Do you have any recommendations generally where you see people making smart cuts besides evaluations of efficiency but maybe we get kind of sucked into this romantic idea that we need things we don't. Are there any areas that are better for mid-size to larger businesses to have investment and maybe the smaller ones don't race to spend that money? (17:12)
How about embracing the idea of being the CEO and your duty and responsibility to be putting this money away and to make sure that you are taking care of yourself and the mindset that needs to be built up to do that? (18:58)
Where can people find you? (21:34)

Susanne’s Information.
Website- https://marigagroup.com/
LinkedIn- https://www.linkedin.com/in/susannemariga/
Facebook- https://www.facebook.com/marigacpa/
Youtube- https://www.youtube.com/@profitfirstwithsusannemariga