Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
83. "Some Real Talk About Sales and Sales Strategy" with Meghan Lamle
Dawn talks with Meghan Lamle, a sales expert and coach, who cut her teeth in sales and service in the massage industry, where she studied sales psychology, human behavior, and repeatable marketing strategies. Dawn and Meghan discuss all things sales.
In this episode…
Who is Meghan and whom does she serve? (1:10).
Why are sales so important and what does the IRS say about it? (2:19).
What are the steps to go through to realize that sales isn’t the worst thing you can imagine ever doing in your life to where you can actually enjoy it? (4:31).
Traditional sales say to poke at the customer’s problem to make the sale, what does Meghan think? (8:41).
Sales these days is not about creating a false sense of urgency. (12:35).
Building deep trust with customers builds deep buyer base. How do you build on the first instance of trust? (14:55).
How long should you keep a new product out there before making decisions about whether to keep it, change it, or pull it? (18:08).
Differentiation, is it a strong point? It depends. (21:04).
As you make more money in your business, do you really need to change your messaging? Changing it could kill if you aren’t careful. (23:31).
Meghan’s Information.
Website- https://meghanlamle.com/
The Salesy Podcast: https://meghanlamle.com/podcast
Meghan’s Blog: https://meghanlamle.com/blog/
Instagram: https://www.instagram.com/meghan.lamle/
Free Scale to $5k Masterclass: https://meghanlamle.com/scaleto5kmasterclass
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books