Dawn talks with Kyle Stout, founder of Elevate and Scale, a marketing firm that helps ecommerce brands put their sales on autopilot and maximize revenue with email and SMS marketing.
In this episode…
Who is Kyle Stout and whom does he serve? (:56).
What should a business owner be thinking through before they dive into email marketing? (1;54).
Abandoned carts? (4:00).
Conversion and conversion ROI in the sales process. (4:36).
How do we capture audience evolution in the sales process with email analytics? (6:12).
What do Kyle and his team do with your marketing emails? Test to learn. (8:53).
How far in advance should you be thinking through what you are selling, when you are selling it, and to whom you are selling it? (11:55).
How do you know what to do next? What about when you don’t know what to say? (15:05).
Get out of your own way! (18:32).
Always remember you are having a conversation. (20:39).
Knowing what to say is a daunting task, but… (22:56).
Finding Kyle.
Elevate and Scale Website- https://www.elevateandscale.com/
LinkedIn- https://www.linkedin.com/in/kyle-stout-6804a117/
You Tube- https://www.youtube.com/c/ElevateScale
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books