Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
78. "Stop Overthinking Your Marketing and Just Do It" with Kyle Stout
Dawn talks with Kyle Stout, founder of Elevate and Scale, a marketing firm that helps ecommerce brands put their sales on autopilot and maximize revenue with email and SMS marketing.
In this episode…
Who is Kyle Stout and whom does he serve? (:56).
What should a business owner be thinking through before they dive into email marketing? (1;54).
Abandoned carts? (4:00).
Conversion and conversion ROI in the sales process. (4:36).
How do we capture audience evolution in the sales process with email analytics? (6:12).
What do Kyle and his team do with your marketing emails? Test to learn. (8:53).
How far in advance should you be thinking through what you are selling, when you are selling it, and to whom you are selling it? (11:55).
How do you know what to do next? What about when you don’t know what to say? (15:05).
Get out of your own way! (18:32).
Always remember you are having a conversation. (20:39).
Knowing what to say is a daunting task, but… (22:56).
Finding Kyle.
Elevate and Scale Website- https://www.elevateandscale.com/
LinkedIn- https://www.linkedin.com/in/kyle-stout-6804a117/
You Tube- https://www.youtube.com/c/ElevateScale
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