Dawn talks with Mickie Kennedy, who runs E-releases, a press release distribution company serving small entrepreneurs, start-ups, speakers, authors, and professionals.
In this episode…
Who is Mickie and whom does he serve? (:55).
He started with a Masters of the Fine Arts and Creative Writing, with an emphasis on poetry, but soon realized that waiting tables for the rest of his life was not what he wanted. (1:18).
The story behind Mickie starting and growing a company…and getting out in the nick of time. (2:50).
Finding blind spots…and opportunities in your industry. (6:12).
When it comes to the national wires and small businesses, who is the audience for press releases? (10:04).
How important is it to dig into the data of your small business and your industry, and why Mickie does it for his business. (12:58).
While surveying, ask questions not just of your customers, but of the industry as well. (19:47).
Ditch the graphs and charts from a survey or study you conduct and tell the story behind the data. (22:44).
In the noise of press releases, how do you make your company stand out? (24:39).
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books