Dawn talks with Susan Meier, a brand management specialist. Dawn and Susan discuss how businesses evolve over time.
In this episode…
Who is Susan and whom does she serve? (1:08).
Zig Zag. Huh? Why is that important? (3:45).
Zig zagging is not a meandering path we take. It has to be intentional. (6:35).
Advice from Susan for business owners who have been following their vision and it is not turning out to be what they thought it would be.? (8:09).
Is it okay when your audience shifts from one type to another? Or is it just growing? (11:07).
How do we marry what our company started out being with what it has evolved to be? It comes down to mindset and perspective. (13:14).
Tell the story. (16:46).
What if you are embarrassed about going in the wrong direction the first time and don’t want to tell the story? (18:49).
Telling the whole story of how you reached success can really increase your market share. (20:37).
Tell the story to your employees too. Sell them on it as well as your customers. Your whole team is part of the story (22:31).
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