Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
75. "Business Evolution and Embracing the Zig Zag" with Susan Meier
Dawn talks with Susan Meier, a brand management specialist. Dawn and Susan discuss how businesses evolve over time.
In this episode…
Who is Susan and whom does she serve? (1:08).
Zig Zag. Huh? Why is that important? (3:45).
Zig zagging is not a meandering path we take. It has to be intentional. (6:35).
Advice from Susan for business owners who have been following their vision and it is not turning out to be what they thought it would be.? (8:09).
Is it okay when your audience shifts from one type to another? Or is it just growing? (11:07).
How do we marry what our company started out being with what it has evolved to be? It comes down to mindset and perspective. (13:14).
Tell the story. (16:46).
What if you are embarrassed about going in the wrong direction the first time and don’t want to tell the story? (18:49).
Telling the whole story of how you reached success can really increase your market share. (20:37).
Tell the story to your employees too. Sell them on it as well as your customers. Your whole team is part of the story (22:31).
Susan’s Information.
Website- http://www.embracethezigzag.com
https://twitter.com/susanhmeier
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