Dawn talks with Stacey Brown Randall, a referral and repeat business expert, about her system of generating natural business referrals.
In this episode…
Who is Stacey and whom does she serve? (1:01).
The school of thought concerning getting referrals is universal. Stacey wanted a different way to do it, one that wasn’t boilerplate, so she studied the science of referrals and developed a system that is very different from the usual. (4:48).
It comes down to understanding the types of relationships you have in your business. (7:30).
What science do we need to be thinking through when it comes to referrals? (9:11).
Stacey’s system turns the referral paradigm on its head. (14:56).
Here’s how it all plays out when you ask someone to refer friends to you. (17:02).
The language is the secret sauce to planting referral seeds. (20:21).
Who you should be nurturing. (22:42).
Most people who teach referrals talk about the two-legged stool of prospecting and marketing. Stacey teaches the three-legged stool approach. (24:01).
What if your first introduction to Stacey is through her book, “Generating Business Referrals Without Asking.” (26:16).
Stacey’s book can be found anywhere that books are sold.
Stacey’s Website: http://www.staceybrownrandall.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books