Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
68. "How Do I Stack My Luck in Business?" with Mark LaChance
Dawn talks with Mark LaChance, a serial entrepreneur who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects.
Mark is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America.
In this episode…
Who is Mark and whom does he serve? (:40).
What are Mark’s top three things that business owners should know about luck? (1:47).
Failure is lucky if you learn from it. (3:43).
How can business owners set themselves up to “get lucky” in a down economy? (5:59).
Where will things be going in the next year or so? (7:50).
How has Dawn set-up Convoy Road Coffee Roasters for better performance during the downturn? (8:43).
Using Tik-Tok for business. (12:52).
Put your customers on a pedestal, recognize them on social media. (15:57).
How much of Mark’s “luck” does he attribute to just doing the things he was supposed to be doing? (17:50).
Where can you find Mark’s book, The Lucky Formula? (19:32).
Resource links:
Mark’s links-
https: www.theluckyformula.com
Dawn K. Kennedy Consulting Links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business
SUPPORT THE SHOW
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books