Dawn talks with Kim Kiel, a direct response strategist, copy coach and writer, for online and brick and mortar businesses. Dawn and Kim discuss all things messaging.
In this episode…
Who is Kim and whom does she serve? (1:24).
How important is messaging to small businesses and how important is it that they have their own messaging? (2:17).
What does it mean to position your business in the marketplace? (3:38).
In positioning, do you want your clients to find you, or do you want to find your clients? (5:19).
What are the key things for a business to put out there in their messaging? (6:57).
What are the things we need to drive home for our customers to really understand who they are doing business with? (10:24).
Communicating your company’s values to your customers. (12:28).
Communicating what you hate, and why you should do it? (13:40).
What things do people like, generally, that we should consider including in messaging? (14:31).
How do we carry authenticity and message consistency in our website? (16:57).
Professionalism is important, but it doesn’t mean you have to be stuffy. (19:17).
One on one on engagement with your website. (21:21).
How to keep your messaging fresh. (22:07).
Growing your email list. (24:38).
Is their anything else that needs to be considered for getting your business in front of potential clients that is relational? (25:31).
You shouldn’t try to fit into someone else’s box. (28:24).
Kim’s Website- www.kimkiel.com
LinkedIn and Instagram- kimkielcopy
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
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