Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
50. "Managing Your Authentic Messaging" with Kristen Westcott
Dawn talks with Kristen Westcott, a business growth strategist and copy writer, who collaborates with entrepreneurs in the online space who might be having a tough time getting their big ideas from their head to paper or to their website, or those who just don’t have time to do it themselves.
In this episode…
Who is Kristen and whom does she serve? (1:22).
What about being customer-focused and aligned with your vision and message? (2:35).
Many entrepreneurs are told to find a problem and solve it but can finding a problem be harmful? (5:12).
How to separate your company’s values from typical marketing techniques that focus on scarcity or pain points. (7:47).
Attack the problem, not the person. (10:00).
How to undo your past thinking about marketing and incorporate the new marketing methods? (11:38).
If your brand is attached to solving problems from a negative place, how do you change your brand voice? (13:09).
How can somebody else say what is in your head; when is it time to hire a copy writer? (15:22).
How to work with somebody who is not you to sound like you? (17:35).
Kristen’s recommendations for those who are just starting their business on how to remain authentic. (20:53).
Resource links:
Kristen’s website- www.kristenwestcott.com
Kristen’s Free Guide, “Your Sales Page Sanity Saver”- Sales Page Sanity Saver - Kristen Westcott
Kristen on Instagram- @kristen. westcott)
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books