Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
123. "Content Mastery Unveiled: The Science of Authentic Marketing" with Amy Hagar
Dawn talks with Amy Hagar, an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Dawn and Amy talk about the best way for you to do marketing
In this episode…
Who is Amy Hagar and whom does she serve? (00:58).
What is a content personality and how are there five of them? (1:39)
When you come up with these personalities and the people themselves are grading themselves, does this mean that I will connect best with other video personalities, or would I connect best with other types of personalities? (7:45)
Could there be a link between people resonating with a message and their preferred content consumption method, influencing how we present information to connect with our audience? (10:21).
Conversion and results versus the awareness type marketing, (13:27)
Is the approach you're advocating more about being platform-agnostic in messaging style and then identifying where your ideal audience is, as opposed to starting with assumptions about platforms like LinkedIn, Facebook, or Instagram? (14:47)
“We've been casting too wide of nets in our marketing, and we've been trying to fish in an ocean.” (17:08)
Where can people find out more about you? (21:25)
Amy Hagar’s Information.
Quiz: https://joyfulbusinessrevolution.com/quiz/
FB: https://www.facebook.com/amy.hager.58/
Linkedin: https://www.linkedin.com/in/amy-hager-cae-iom-393493a/
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