
Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
112. “Mastering Lead Strategy with Quizzes” with Tai Goodwin
Dawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes.
In this episode…
Who is Tai and whom does she serve? (00:45).
What is the reason you would want someone to take a quiz? (1:39).
Pre-qualifying buyers through their answers (3:55).
Types of questions you ask in a quiz (6:29)
Survey vs Quiz (9:51).
What would qualify as an actual quiz versus a
prequalification survey or an estimate or filling out something just to get more information? (11:37)
How do you distribute quizzes? (14:58)
Segmentation on quizzes (17:03)
What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22)
Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18)
Tai Goodwin’s Information.
Website: https://thatmarketingteam.com
Facebook: https://www.facebook.com/tai.goodwin
LinkedIn: https://www.linkedin.com/in/taigoodwin/
Instagram: https://www.instagram.com/taigoodwin/
Tiktok: https://www.tiktok.com/@taigoodwin
Facebook Group: https://www.facebook.com/groups/thatmarketingteam
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