Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
76. "Uncovering the Blind Spots in Your Business" with Mickie Kennedy
Dawn talks with Mickie Kennedy, who runs E-releases, a press release distribution company serving small entrepreneurs, start-ups, speakers, authors, and professionals.
In this episode…
Who is Mickie and whom does he serve? (:55).
He started with a Masters of the Fine Arts and Creative Writing, with an emphasis on poetry, but soon realized that waiting tables for the rest of his life was not what he wanted. (1:18).
The story behind Mickie starting and growing a company…and getting out in the nick of time. (2:50).
Finding blind spots…and opportunities in your industry. (6:12).
When it comes to the national wires and small businesses, who is the audience for press releases? (10:04).
How important is it to dig into the data of your small business and your industry, and why Mickie does it for his business. (12:58).
While surveying, ask questions not just of your customers, but of the industry as well. (19:47).
Ditch the graphs and charts from a survey or study you conduct and tell the story behind the data. (22:44).
In the noise of press releases, how do you make your company stand out? (24:39).
Mickie’s Information.
Website- https://www.ereleases.com
Social Links- https://www.facebook.com/ereleases.press.release.distribution
https://www.linkedin.com/in/publicity
https://www.ereleases.com/contact/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books