Dawn talks with Ben Jones, a serial entrepreneur and international keynote speaker. He’s co-founder of Titan Marketer and has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. Dawn and Ben talk about the keys to a sustainable business.
In this episode…
Who is Ben Jones and whom does he serve? (00:46).
Do I have to have a YouTube channel to use YouTube ads? (1:25).
YouTube as a search engine. (2:54).
Targeting audience on YouTube ads(4:59)
What do you think people expect as far as like video quality of ads, what kinds of things would we need to consider? (6:14).
Scripts. Is this something that you do the copywriting or you would take somebody's intent and actually help them create that ad and that content to ensure that they're, you know, again, educating and then putting their selves at the end.. (8:14)
Are there any other obstacles or resistance that you see when people are weighing whether or not to do a YouTube Ad? (10:41)
What sort of budget would I need to think about having or setting aside? And then is there a runway period where someone needs to see the ad? (12:17)
What would people need to do to get started with YouTube Ads? What do we need to think of? What's the checklist? (17:45)
Ben Jone’s Information.
Free Resources:
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In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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