Dawn talks with Sophie Lechner, she helps mission-driven entrepreneurs find their audience on LinkedIn and engage with them so they can spread their message and grow their business.
Over the last 20 years, her activity on LinkedIn has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and even an interview in Forbes. Dawn and Sophie talk about all things LinkedIn and how to maximize your use of the platform to benefit your business and your own personal growth.
In this episode…
Who is Sophie and whom does she serve? (00:54).
Why LinkedIn instead of Facebook? (1:26).
As a business owner, why am I going to LinkedIn? (2:22).
Use of LinkedIn for networking and education across industries (3:49).
Let's talk about another thing that I think would be maybe unique to LinkedIn that may not be as unique to Facebook and that would be business-to-business sales rather than generating a business-to-consumer relationship(6:04)
Optimizing your LinkedIn (6:23).
Say that I am looking for people to hire in my business, is there a thing where it will recommend you for different types of experiences and skills? (11:05)
What about businesses or joining groups or any of those things, are those things we should be doing? (13:31)
What is the algorithm like on LinkedIn? (14:48).
LinkedIn is really all about good quality professional content (16:42)
Sophie Lechner’s Information.
Website: https://themagnetmodel.com
LinkedIn:https://www.linkedin.com/in/sophielechner/
Instagram: https://www.instagram.com/sophiemagnet/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books