Every business owner has a zone of genius, but some of them have not expanded that zone. Dawn talks about ways to expand you’re your offerings to the world that allow you to step fully into your zone of genius. She encourages listeners to stop being stuck in the way you have always done business. She shows you how you can find other ways to make sales and increase your profits.
In this episode…
Step back, embrace your zone of genius and embrace new sales too. (1:29).
Dawn’s ADFP process for expanding your offerings. (2:25).
An example of how Convoy Road Coffee Roasters recently expanded our offerings and are now serving a new audience in a new way. (4:16).
How Dawn helped a client whose zone of genius is catering meals, step further into their zone of genius and create weekly recurring revenue. (6:40).
How Dawn helped a home repair and renovation client, step further into his zone of genius. (8:17).
How Dawn helped a compliance company in a heavily regulated industry, step further into their zone of genius. (10:13).
A FREEBIE on Dawn’s website! (12:25).
Four questions for you to help you step fully into your zone of genius. (12:40).
How a client used these questions to expand her offerings. (13:28).
Delivery of services. (14:00).
Focus, focus, focus. (15:13).
Packaging or bundling services. (17:57).
Process, process, process. (18:49).
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/