Dawn talks with Jeremy Slate, a Public Relations (PR) expert and founder of the Create Your Own Life Podcast. Dawn and Jeremy discuss all things PR.
In this episode…
Who is Jeremy and whom does he serve? (1:41).
Why is it so important for small businesses to have great PR? (2:37).
Why would people care? (4:34).
Google News. What? Why does that matter? (6:34).
How does Google News tie in to Google My Business? (7:05).
Why does Google My Business matter to small businesses? (7:51).
How you can use these media tools to drive hits to your website. (8:25).
What can a small business do, besides local events, to drive the brand choice decision? (9:55).
Why small businesses should get involved with their communities, and how to talk about it effectively. (12:17).
Why do small businesses need to do public speaking and similar activities in their community? (13:10).
How should small businesses promote their activities in the community that aren’t directly related to their business? (13:44).
The importance of a press or media page on your businesses’ website. (17:20).
What does Jeremy do to advise his clients about including media stories about them? (18:24).
PR can help solidify your standing as a business. (20:18)
Step 1, Step 2, Step 3… (21:28).
Jeremy’s Website- www.commandyourbrand.com
All Social Media Platforms- @jeremyryanslate
Jeremy’s New Book- www.getextraordinaybook.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
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